![]() ![]() “Giving the consumer options-and communicating what they’re getting from the product-is perhaps the most important goal. We know we’re not going to be everything to everyone, but Libby has been widely supported across all demographics.”īut amidst talk of the changes in our collective drinking habits, Grant’s mind is, above all, on transparency. Lower alcohol resonates with younger consumers while low-calorie options attract older consumers. “With more and more zero- and lower-ABV brands entering the market, it’s clear that people want something new from their drinking experience. “There’s a move toward moderation,” he says. With Libby, Grant aims to meet the consumer in the middle. The sober-curious movement has dominated conversations across the wellness industry and has trickled into the mainstream. With that comment, my mind went to the shifts already taking place in how drink. Libby’s at the confluence of a lot of the optimizations that need to be made within the wine industry. With Libby, we saw an opportunity to innovate within the sparkling wine category. “Innovation has always been at the forefront of my mind. When I asked him what motivated his pivot to focusing on a lower ABV option, he replied as I expected a forward-thinking entrepreneur would. 1 of 20īut before we transition to the topic at hand, I wanted to get a better understanding of what brought Grant to the world of wine. Using innovative technology, he’s transforming the drinking experience-and I knew there was no one better with whom to discuss the topic of mulled wine.įeatured image by Kristen Kilpatrick. Grant is the co-founder of Libby, a California-grown bubbled wine brand offering premium wines with fewer calories and less alcohol. I spoke with Grant Hemingway, a winemaker and entrepreneur whose mission is to make wine more accessible. But for that to happen, a few pointers for finding the best wines for mulled wine should help. And while it’s easy to find, there’s nothing that brings more winter wonderland coziness than making your own on the stovetop or in the slow cooker. The beverage is abundant at Christmas markets, holiday parties, and any number of gatherings throughout the season. And of course, when the subtly spiced wine hits your lips, well, nothing else satisfies. The sweet, comforting scent of honey, vanilla, cinnamon sticks, and mulling spices all stirred together in a pot is a delight to treasure. It's not heavy at all, and diluting the mulled wine with lemonade (Sprite/7up to my North American readers) makes it a fun and easy drink.There’s an element of coziness inherent in filled-to-the-brim mugs of mulled wine. Sure, as it's Christmas I could have gone down the mince pie and mulled wine route, but it's a bit soon for that, and although mulled wine is gorgeous, it's not really great for a party.īut I still wanted that festive feel, so I turned mulled wine into a sparkling cocktail. Now, it's not a cocktail party without a cocktail. Looking for a non-alcoholic holiday cocktail? Try this cranberry kombucha mocktail. These Mulled Wine Spritzers will make an appearance this year! We also have our annual Guilty Pleasures party at Christmas where our friends get together and try to outdo each other with out best-of-the-worst tunes. ![]() I try to keep a supply of ice for cocktails and some nice glasses for impromptu parties. My wine cellar is fully stocked (I actually have a wine cellar - I love this old house!) and ready for guests. It's cold outside, so I love to light the fire, pour the drinks and chat until the wee hours. This party season, we've got a few little bashes planned already, but I fully expect to have quite a few impromptu parties. Christmas DrinksĪt this time of year, I always look forward to the surge in parties and get-togethers.Īs soon as the mince pies spring up in the shops and the festive tunes start playing in the shops, I want to gather around my nearest and dearest.įood, drinks, music and loved ones. It's nice to have the flavours of mulled wine, but diluted and cold. You can make your own mulled wine for this Christmas cocktail (as is in the recipe), but if you're short on time then feel free to 'cheat' by buying premade mulled wine from the supermarket.Įasy and still a tasty and showstopping Christmas cocktail. Rather than a hot drink, I've put this Christmas cocktail on ice and given it a bit of fizz! Perfect for a party. To make the perfect cup of mulled wine, combine all of the ingredients in either a large pot or a slow cooker. This mulled wine spritzer is a fun twist on the Christmas classic drink. 8 to 10 whole cloves 3 medium cinnamon sticks 2 teaspoons ground ginger 1/3 cup honey 1/4 cup brandy 1 ( 750-milliliter) bottle red wine Steps to Make It Gather the ingredients. ![]()
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